ABOUT US

Our Story

Our Story

In-joy Marketing (m) Sdn Bhd is the marketing arm that was formed in 1993 for Guan Tong Industries that has been established since 1948.

Guan Tong Industries Sdn Bhd (formerly known as Guan Tong Coffee Factory) was founded in the late 1940s by two young entrepreneurs shortly after their arrival from the Chinese Island of Hainan.

Based on skills handed down from generations, a traditional coffee making business began. A coffee roasting ‘shop’ was set up with 6 workers. This small and humble business soon mainly to sundry and coffee shops within its locality. Together with tea leaves, the manufacturing and distribution of coffee remained the company’s main activity for the next 30 years.

Until the early 1980s, the company began to diversify into the manufacturing of other food and beverages, most notably in fruit flavored cordials and fruit juices.

Our History

History

1948

Two young men from China come to Malaysia and open a coffee shop

History

1980

The two young men form a company called Injoy Marketing

History

2003

The company obtained the ISO9001:2000 certification during the year

History

2018

Injoy Marketing has grown bigger and ready to keep going

Our Brands

In-joy, the umbrella-brand of the company, in line with the product brands,
namely “Hainan Lao”. “Saga”, and “De’ Blendz”.

Injoy

Injoy

Company most established brand.

Dé Blenz

Dé Blenz

Convenient & affordable, one can enjoy the same range of coffee in the comfort of home.

Saga

Saga

Well-established brands represent a range of fruit and other flavored cordial.

Hainan Lao

Hainan Lao

Produced from high-grade Arabica & Robusta Coffee Beans. A traditionally roasted coffee packed in filter-bags.


Our Achivements

2003 proved to be an extremely rewarding year for the company in terms of sales growth as well as achievements in the area of awards for excellence.

The company obtained the ISO9001:2000 certification during the year. This international certification for excellence is an achievement and milestone for the company. Later Updated to ISO9001 : 2015 in year 2017.

In the same year the company was awarded “Honesty Enterprise” Keris Award 2003. This award is given out to Small and Medium sized Industries (SMI) for excellence in product development, management and innovation

In the year of 2013 the company has obtained the MeSTI certification and also Malaysian Brand Awards.

Achievements